About Me
Hi, I’m Jordi!
I’m passionate UX Designer / Digital Product Designer that since 2008 have had the privilege of crafting and delivering digital products.
My expertise spans every aspect of the design process, from in-depth research and analysis to ideation, rapid prototyping, thorough user testing, wireflows, visual design, etc.
Over the past years, I have embarked on a journey of growth and learning, leading an incredible team of designers, guiding and collaborating with the ambition of generating delightful experiences that are results-driven.
What I believe sets me apart is my strong focus in offering a holistic perspective for global end-to-end product development bridging the realms of design, technology and business.
Would I fit in your team?…Yes, If your are looking for a lead who:
- Has experience building, scaling and managing a talented team of designers with different skill sets but seeking a human approach.
- Is used to work, discuss and develop better design & research ops to make design more efficient and give the tools to designers to just worry about designing.
- Will lead the team to better processes, documentation and designs, foreseeing and anticipating overcomes
- Ensuring to guide and communicate with the team and other stakeholders goals.
- Work together with other teams / leads to maintain consistency and sanity of the ecosystem.
- Has experience managing or being part of a digital product design team both in complex enterprise jungles as in tiny start up’s.
And a designer that:
- Relies on Design thinking, UX/UI principles, HCI and Gestalt Laws to develop concepts.
- Is used to synthesize and analize business requirements into wireframes, low and high fi prototypes.
- Is a declared fan of refuting and iterate own designs and external opinions triangulating expertise, user research and quantitative data.
- Will fight to improve that ROI, that freemium service adoption or that checkout conversion without forgetting user or ethics.
- And of course know the difference between a signifier and an affordance 🙂 .
Show me some work
Improving the layout of the most critical feature
Role: UX Design, User testing, Desk Research, A/B Test
A gamification webinar
Role: Some gamification theory for an open webinar for Nuclio Digital School
Ideating a better a way to compare flights.
Role: Desk Research, Strategy, UX Design, Wireframing, Medium-Fi Prototype
Generate new business models from a better UX
Role: Qualitative Research, Interaction Design, Wireframing, Medium-Fi Prototype
Releasing dopamine and having fun while using the app.
Role: Research, Strategy, UX Design, UI
Work experience
Design Lead
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Create, scale, manage and guide a group of 6 designers splitted into the domain’s squads, improving processes and ops.
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Granting the consistency between products within the domain and other features, teams and platforms of the group.
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Leading the design strategy and processes end to end, from the research, ideation, design, hand-off analysis and iteration.
Senior UX Designer
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Worked in Gamification, e-commerce, loyalty and data squads as the main UXer.
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Ideating, reseraching, designing flows, wireframes, and prototyping, writting and UI.
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Continuosly analysing UX through data to unveil new oportunities.
UX Lecturer
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Teacher in the UX module of the UX/UI Bootcamp of the following subjetcs:
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HCI and Cognitive Biases, Analytics for UXers, Gamification, Portfolio Creation.
UX Teacher
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Teacher in the UX module of Digital MKT Master of the following subjetcs:
- Information Architecture, Web Navigation Patterns.
Senior Product Designer / UX / Research
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Assist UX Lead into continuous research, including Heuristics, Online (usertesting.com) and presential User testing, with the creation of the tasks, scenarios and its posterior analysis.
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Structured and semi-structured interviews.
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Multidisciplinar workshop preparation, Investigation and benchmark to ideate and develop different solutions, in particular a gamification system and its UI to be applied across all the social network.
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Working as the main UX of one of the company squads delivering in Agile sprints.
UX Manager
Lead of a small team of UX to deliver:
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Best bridal experience from persuasion on the digital channels until the appointments on the store.
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Advocate to hire both quantitative tools like AB Tasty, as to generate evaluative and generative user testing processes and habits.
UX / UI Designer
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Wireframing, Prototyping and Coding UI of Ecommerce, Non-Transactional Sites, In-house Digital tools and Blogs.
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Analysis, Qualitative & Quantitative Research in order to improve and iterate designs to increase performance, ROI or different Kpis.
Product Designer
Majors Selected Products S.L-
UX/IU, Graphic Design and Coding of two E-Commerce sites.
Multimedia Designer
Freelance-
UI, UX, Graphic Design and Coding different small sites of different nature.
Junior Industrial Designer
G33 Enginyeria-
Blueprints and designs of engineering and architecture projects.
Education
Psychology of E-Commerce: How to Sell Online
UX Management: Strategy and Tactics
Conducting usability research
The power MBA
User Research – Methods and Best Practices
Gestalt Psychology & Design
Human Computer Interaction
Google Analytics Certificate
Bachelor honours degree, Industrial Design Engineering, Multimedia
